Tracking your Traffic
Learn all about Google Analytics
Tracking your traffic is almost as important as having a website, without knowing where your customers are coming from you may find it difficult to successfully convert your audience. Knowing where customers are coming from and what they are looking for helps you as a business owner provide the information necessary to bring in customers and help them convert to customers.
In this course you will learn:
- Google Analytics Basics
- How to track your marketing channels
- What metrics are important to your business
- Create a custom dashboard for easily digestible information
- What to do after you start receiving data
- and How to apply it to your marketing efforts
Your Instructor
Jessica Lee is a serial entrepreneur with a passion for all things tech, code and business. With over 5 years experience in the computer science industry, Jessica uses her knowledge of web development and design to build responsive websites and profitable brands. Jessica is a self proclaimed tech-nerd, with a love for code and coffee. Her most important job is being a mom to her son. Jessica's mission is use her wealth of knowledge to help others create businesses that thrive now and in the future.